The Netherlands Embassy and Consulates, United States

Join our 'Boosting the Circular Economy' Seminar, February 11

As the world’s population and economy grows, the current economic model becomes unsustainable as resources like fossil fuels, raw materials, fresh water, and food become increasingly scarce. Switching to a circular economic model is inevitable, but what does that mean for today’s companies, customers, and legislators?

Opportunities and barriers

In the framework of the Presidency of the EU, the Royal Netherlands Embassy will organize a day-long seminar, "Boosting the Circular Economy", to tackle these questions. The seminar will feature success stories from the international business community, the Netherlands as a circular hotspot, and discussions on government policies from the Netherlands, EU, and US.

Workshops will aim to address the opportunities and barriers encountered when making the transition to a circular business model in various sectors such as urban development, fashion and design, and new business cases. The Netherlands is moving ever closer to a circular economy, where smart innovative products are used to minimize waste of energy and materials.

We look forward to your participation in this effort to boost the circular economy in the U.S.

When and where

When: 8:00 a.m. to 5:00 p.m., February 11

Where: Foley & Lardner LLP

3000 K Street NW, Washington, D.C. 20007

The seminar is free and open to the public. RSVP here

Program

8:00 a.m. - 9:00 a.m.

Registration and networking breakfast

9:00 a.m. – 9:30 a.m.

Welcome, event overview and opening remarks

  • Jennifer Gerholdt, Director, Environment Program, Corporate Citizenship Center, U.S. Chamber of Commerce Foundation
  • Henne Schuwer, Ambassador of the Netherlands
  • Congressman Paul Tonko (D-NY)

 

9:30 a.m. - 10:00 a.m.

Keynote address

  • John Lanier, Executive Director, Ray C. Anderson Foundation

10:00 a.m. - 11:00 a.m.

Plenary Panel: How the private sector is reimagining the future of business


In this session, you will learn and discuss why and how the international business community takes the principles of the circular economy into account, how companies can reduce costs, realize new business opportunities and also have an environmental impact.

  • John Pouland, Vice President Government Affairs and Solutions, Philips North America
  • Peter Aerts, Growth Technology Leader, The DOW Chemical Company
  • Owen Zachariasse, Innovation and Sustainability, Delta Development Group
  • Scott O’Connell, Director Environmental Affairs, Dell
     

Moderator: Jennifer Gerholdt, Director, Environment Program, Corporate Citizenship Center, U.S. Chamber of Commerce Foundation.

11:00 a.m. – 11:30 a.m.

Networking break

11:30 a.m. – 12:00 p.m.

Plenary Panel: Governments Going Circular

In this session, participants will discuss measures the European governments are taking to drive the transition to the circular economy, including the goals of the European circular economy strategy and how the Dutch presidency of the EU plans to take it forward. Panelists will also explore how circular economy objectives are advanced through the U.S. sustainability and sustainable materials management efforts.

  • Wytske van der Mei, Deputy Director Sustainability, Ministry of Infrastructure and the Environment
  • Cheryl Coleman, Director, Resource Conservation and Sustainability Division, EPA

 

Moderator: Bart de Jong, Counselor for Infrastructure and the Environment, Netherlands Embassy

12:00 p.m. – 12:30 p.m.

Plenary Panel: Closing the Loop

In this session, panelists will discuss how business can build on government circular policies in order to stimulate growth and competitiveness while achieving positive environmental and social outcomes. In addition panelists will explore the barriers and opportunities facing the business community, and the possible role of governments in accelerating the transition to the circular economy model.

  • Gary Litman, Vice President, International Strategic Initiatives, U.S. Chamber of Commerce
  • Kevin Moss, Global Director, Business Center, World Resources Institute

 

Moderator: Bart de Jong, Counselor for Infrastructure and the Environment, Netherlands Embassy

12:30 p.m. – 1:30 p.m.

Networking lunch

1:30 p.m. – 2:00 p.m.

Keynote Address

  • William McDonough, MBDC and William McDonough + Partners

2:00 p.m.  – 3:15 p.m.

Parallel workshops

  1. Circular business models

The transition to a circular economy requires innovative business models that either replace existing ones or seize new opportunities. Companies with significant market share and capabilities along the linear value chain are playing a major role in innovation. They drive circularity into the mainstream by leveraging their scale and vertical integration. In this workshop you will learn more about circular business models and how companies use them to be more innovative, reduce costs and improve productivity.

  • Kevin Moss, Global Director, Business Center, World Resources Institute
  • Jean-Charles Guinot, CE100 Business Program Manager, Ellen MacArthur Foundation
  • John Pouland, Vice President Government Affairs and Solutions, Philips
  • Feliks Bezati, Environmental Responsibility Manager, Tarkett North America

 

  1. Future Metropolis: Vision for the built environment

During this workshop you will discuss the circular economy in the built environment, with Amsterdam and Pittsburgh as case studies. What will be the changes in our environment and what do governments and businesses do to achieve circular cities? What are the benefits of circular cities and what are the necessary steps to take to become one?

  • Jason Long, Partner, OMA Office of Metropolitan Architecture
  • Emily Yates, Urban and Regional Program Officer, German Marshall Fund
  • Owen Zachariasse, Innovation and Sustainability, Delta Development Group
  • Alastair Reilly, Director, William McDonough + Partners

 

  1. Disruptive Technologies

In this workshop you will learn more about technologies that can trigger economic transformations now and in the near future. What disruptive innovative technologies are there and how are companies embracing them while making the transition to a circular business model?  

  • Kevin Eckerle PhD, Senior Manager Strategy & Sustainability, Accenture
  • Olaf van der Kolk & André Struker, Reststoffen Unie and Waternet
  • Mark Stewart, Sustainability Manager, University of Maryland
  • Ann Calamai, Director Sustainability, Optoro

3:15 p.m. - 3:30p.m.

Transition to plenary room      

3:30 p.m. - 3:45 p.m.

Closing remarks

  • Bart de Jong, Counselor for Infrastructure and the Environment, Netherlands Embassy

3:45 p.m. – 5:00 p.m.

Networking reception

See also